Packaging Design: Perché l’innovazione del design è importante nella confezione del tuo prodotto?

Is a product still exactly the same without its packaging? As the word goes – looks matter, and without a properly designed package a product is hard to offer regardless of how good its other attributes might be. Indeed, packaging design represents what the brand represents as much as other components of the brand visual identity do, and using cases the packaging is nearly as important as the merchandise itself. After all, what might Coca Cola be without its famous bottle?In China, as in other markets, packaging design does not just have the big event of protecting the item and explaining its attributes and benefits, but it also gets the role of appealing to consumers. Studies reveal that buyers generally decide what to buy at the idea of sale.To be able to successfully help sell the product, the package must differentiate and characterize the product and ultimately to become area of the product experience.

But how do the packaging help the brand engage and attract Chinese consumers? What’re the factors to consider to style a really distinctive packaging for the Chinese market?

In this informative article Labbrand discusses the impact packaging design has on the businesses operating in China and, in particular, at the issues product brand managers need to consider before falling in the “cultural trap” and developing an offer that overlooks at the differences between China and Western markets.
We will go through the aspects of packaging design in the order an individual may perceive them: colour; label and typeface; images, patterns and shapes; and material.


Selecting the proper colour palette for the packaging has a whole lot related to the best success or failure of something brand. In fact, colour plays an important role in a consumer’s purchase decision.People make use of a little more than a minute to make up their minds about a product they see for the very first time, and a big part with this judgment is based on colours alone. So, clever utilization of colours in packaging design can contribute not just to differentiate the product from competitors, but and to influence moods and feelings and ultimately attitudes towards a certain product.

Most of us have involuntary physiological and psychological responses to the colours we see,” in line with the Chicago-based Institute for Colour Research, an organization that collects home elevators the human a reaction to colour and then sells it to industry. “Colour…impacts our appetite, sexual behaviour, business life and leisure time,” says Eric Johnson, the institute’s head of research studies.

In reality, the same colour might be perceived very differently in various cultures. As an example, green enjoys no popularity in Japan, France, or Belgium, while it may be frequently seen on the packaging created for Turkish and Austrian consumers. Individuals from Islamic cultures react negatively to yellow because it symbolizes death but like green as this is believed to simply help fight off diseases and evil. Europeans associate black with mourning and tend to prefer red, grey, green and blue. In the Netherlands, orange is the national colour and therefore can be utilized to arouse nationalistic feelings.

Colours have a powerful significance in Chinese culture as well. Yellow, as the colour that has been limited to the emperor to wear, red and, as symbol for happiness and good luck, are generally very powerful colours for designing presentation because of this country market. However, this doesn’t apply to every product category: Chinese consumers generally find appealing these bright and shiny colours for food products but have a tendency to prefer white and pastel colours for personal care and household items.

As an example, General Mills adapts the colours used on own product packages in the Chinese market by utilizing bright and flashy colours.

Kleenex, instead, features brightly colour and slightly abstract flowers on the packages sold in the US nonetheless it designs Chinese packaging with pastel colours and small, delicate and realistic flowers.

Label and typeface are critical to attract consumers for they’re a prominent visual element on any packages.Different countries have different regulations about the info product labels should or should not contain, therefore size and layout of info on the label may need to change to ensure that the merchandise to enter a specific country.
Besides country specific regulation on labels, key to advertise the brand to local consumers is the typeface applied to the package. This is particularly so in China where foreign brands adopt Chinese brand names, and consequently Chinese typeface, to raised communicate to the market.To get new details on Design Packaging Related Site

Coca Cola, to cite a brand that truly masters the art of packaging localization, gives just as much importance to the Chinese written manufacturer as the first English one. The Chinese typeface, therefore, becomes integral the main brand identity in China and shapes the packaging within an unmistakable way.

Packaging has gained paramount importance as a significant influential element in purchase decisions created by consumers. The designs of the packages often appeal to the consumer in this way that despite numerous speculations, the merchandise is purchased mainly due to its presentation and aesthetic appeal. If you still have second thoughts on buying effective packaging designs, then look at this scenario. Your product is placed amongst others in a super market or supermarket and you have less than 2 seconds to seize the eye of customers who simply search through the collection unless something interesting meets their eye. When you have a creative and appealing package design for the product, then the likelihood of gaining consumer interest increases manifold. Packaging has become an amalgamation of art and science as there is a dire importance of converting browsing to buying, especially considering the stiff competition evident in the market.

Looks do matter, especially in a predicament when you have to seize the customer’s attention in the blink of an eye. Safety, recyclability and basic dimensional considerations are requisite for a great design. But what is the use of concentrating on these things once the visual appeal lacks strength? Analyse your product and make sure that the tiniest details are evaluated. If you are not able to enhance the existing packaging design, then just produce out-of-the-box solutions. Odds are that such unconventional ideas would generate better results compared to competition. All things considered, the whole agenda behind such creative designs and extensive effort is to make sure “love-at-first-sight “.An excellent approach to take about it is to discover the approach taken by your competitors and then just produce something new.

You would also need to give your package / brand a name. Why don’t you start with some really catchy and unconventional names that tickles the funny bone of the consumers? Psychologists have claimed that folks tend to keep in mind humour and weird names / incidents / occurrences superior to glossy brand names. Keep it simple, keep it relevant and voila – you have a robust user engagement tool. However, it will be good to select your words carefully as every tagline or statement goes a long way in connecting with the customers.

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